Tag: marketing

Understanding the ticketing conundrum

On Sunday morning, I saw a shocking picture of a man in khakhi swingling his baton to threaten — and not to hit, I hope — a gaggle of hapless but hopeful cricket fans queuing up for ICC Cricket World…

Indian sportspersons as brands: Dream or reality?

Have you noticed how the heroes for the young Indian sports fan, besides some cricket stars, are actually F1 drivers, European and Latin American soccer players who feature in the European leagues, NBA stars, tennis aces like Roger Federer and…