Category: Sports Marketing

Indian sportspersons as brands: Dream or reality?

Have you noticed how the heroes for the young Indian sports fan, besides some cricket stars, are actually F1 drivers, European and Latin American soccer players who feature in the European leagues, NBA stars, tennis aces like Roger Federer and…

India needs more than Bindra’s gold: A change of attitude

The strains of the National Anthem from an Olympic arena; the sight of the Tricolour being flanked by two other flags and a calm, composed Abhinav Bindra on the podium, wearing an Olympic Games gold medal around his neck. All…