Sports Marketing

India sits back as one huge football audience

June 26, 2010

The wizards of football have showcased their magic at the FIFA World Cup and captured the attention of everyone in India, even putting in the shade the cricket team’s successful bid to stop Sri Lanka from scoring a hat-trick of title wins in the Asia Cup. And, as we sit through the nights to watch the action and engage ourselves in discussion in board rooms and drawing rooms alike, one question is inescapable: Why is India not even within dreaming distance of the world’s biggest sporting spectacle, except as a huge audience? Read more »

Ministry of Sports bites more than it can chew

May 9, 2010

The Ministry of Sports has bitten off more than it can chew by saying that the National Sports Federations – registered societies, actually – would cease to have the right to select and depute the national teams for participation in continental and world-level international sports competitions if they did not comply with the guidelines issued on May 1. Before anything else, I must point out that the Ministry was working overtime on issuing the order May Day. In fact, a Ministry official worked harder on Sunday to send a copy of the order to the media on Sunday – well before many federations got to read the order. Read more »

Does BCCI have mettle to resist greed?

April 18, 2010

There are huge risks involved in venturing into the unknown, drawing new, hungry audiences to a sport and, more importantly, new investors. For close to three years since the concept of the Indian Premier League was unleashed on an unsuspecting Indian public, it rode a high but events in the week gone by have threatened to prick the inflated balloon. Read more »

My tweets

  • Has been an absolute pleasure watching Sir Vivian Richards the past month. What a human being! Always ready to share his knowledge. #respect: 2 days ago
  • A delightful view of the HPCA Stadium in Dharamshala, as seen from my balcony window last night. :) http://t.co/Dmj4uKpIpB: 5 days ago
  • It has been more than three years now but an eyewitness swears that it was the most emotional bear… wp.me/s2HuHA-1802: 1 week ago
  • Touched. A total stranger walked up to me at breakfast this morning and said he likes the way I speak about sport on radio and TV. #humbled: 1 week ago
  • Now have a Knights of Cricket poster with Sir Everton Weekes, Sir Garfield Sobers, Sir Ian Botham, Sir Richard Hadlee & Sir Vivian Richards.: 1 week ago

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