Category: Sports Marketing

India sits back as one huge football audience

The wizards of football have showcased their magic at the FIFA World Cup and captured the attention of everyone in India, even putting in the shade the cricket team’s successful bid to stop Sri Lanka from scoring a hat-trick of…

Ministry of Sports bites more than it can chew

The Ministry of Sports has bitten off more than it can chew by saying that the National Sports Federations – registered societies, actually – would cease to have the right to select and depute the national teams for participation in continental…