Category: Sports Marketing

ICC will have to scramble to save World Cup

It may be early days yet in the ICC Cricket World Cp 2011 but the fact that the first three games can hardly be called ‘matches’ and the fact that the cricket lovers in Chennai gave the opening game in…

Match fixing: A Dead Enemy?

Cricketing Cultures in Conflict. This is the title of a an anthology published by Routledge (Taylor & Francis Group) in 2004, the year following the ICC Cricket World Cup 2003 in South Africa. The editors, Boria Majumdar  and JA Mangan,…

Indian Football at the Crossroads

We heard a lot of different voices during the group discussion on Indian Football at the Crossroads, organised by Hindustan Football Club at India Habitat Centre on December 18 but there was one striking bond that linked the voices together…