Category: Sports Marketing

India’s sporting year that was

The sands of time are trickling down on the world of sports too. And before we turn the hour glass around to start the year 2012, it would be nice to revisit some of the moments from Indian sport that…

Sports broadcasting: Need to go beyond the international

The drive from Jakarta to Sentul was taking longer than usual that Friday evening in July this year, no thanks to the traffic escaping Indonesian the capital. Contrarily, time seemed to fly as our cab driver engaged us in a…

Understanding the ticketing conundrum

On Sunday morning, I saw a shocking picture of a man in khakhi swingling his baton to threaten — and not to hit, I hope — a gaggle of hapless but hopeful cricket fans queuing up for ICC Cricket World…