Sports Marketing

India sits back as one huge football audience

June 26, 2010
By Rajaraman

The wizards of football have showcased their magic at the FIFA World Cup and captured the attention of everyone in India, even putting in the shade the cricket team’s successful bid to stop Sri Lanka from scoring a hat-trick of title wins in the Asia Cup. And, as we sit through the nights to...
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Posted in Life, Other Sport, Sports Marketing | No Comments »

Ministry of Sports bites more than it can chew

May 9, 2010
By Rajaraman

The Ministry of Sports has bitten off more than it can chew by saying that the National Sports Federations – registered societies, actually – would cease to have the right to select and depute the national teams for participation in continental and world-level international sports competitions if they did not comply with the guidelines issued...
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Posted in Other Sport, Sports Marketing | No Comments »

Does BCCI have mettle to resist greed?

April 18, 2010
By Rajaraman
Does BCCI have mettle to resist greed?

There are huge risks involved in venturing into the unknown, drawing new, hungry audiences to a sport and, more importantly, new investors. For close to three years since the concept of the Indian Premier League was unleashed on an unsuspecting Indian public, it rode a high but events in the week gone by have...
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Posted in Cricket, Sports Marketing | 11 Comments »

Complete colour co-ordination

April 13, 2010
By Rajaraman
Complete colour co-ordination

I am old-fashioned and love to watch cricket that is played in white clothes and with the red cricket ball but, having said that, I am not so hung up that I have not enjoyed its evolution – some would say the opposite – in the form of the one-day international and, more recently,...
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Posted in Cricket, Sports Marketing | No Comments »

Indian hockey needs a superstar, big time

March 15, 2010
By Rajaraman

The legend of Dhyan Chand lives on in the hearts of Indian sports fans, even though many generations of Indians have not had the privilege of watching the wizard unveil his magic on the hockey pitch. Many years later, Balbir Singh Sr. was revered across the nation for being part of teams that won...
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Posted in Hockey, Other Sport, Sports Marketing | 2 Comments »

India-Pakistan sport can overcome IPL hiccup and bridge peoples

January 23, 2010
By Rajaraman
India-Pakistan sport can overcome IPL hiccup and bridge peoples

The eternal optimist in me believes that nothing can come in the way of sport being the balm that can soothe the surging emotions and, at the same, be the fuel that will drive the intense passion to watch competitive sport in the sub-continent. At the moment, all that is threatened as logic seems...
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Posted in Cricket, Delhi 2010, Life, Sports Marketing | 3 Comments »

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